It’s summer time, and that means lots of folks will be traveling. Is your vehicle road-trip ready? From tires, to that customizing you’ve been wanting, getting those ‘whiskey dents’ repaired, to simply getting all the crumbled goldfish crackers out of the cracks, Breckenridge can get you road ready!
We all want our family safe while on the road, yet often we neglect ensuring that safety. Simple things like replacing windshield wipers can help prevent accidents. They have an enormous impact on performance and safety, and they can kill you if you ignore them. If you aren’t certain about tread and wear, stop and get them checked before you head out!
Last year I was on the road with two 16 year olds and the a/c in my car quit cooling. We were stuck on the interstate in Dallas and it was over 100 degrees. Talk about miserable! I’m not sure what was worse, the heat or the complaining. Have those Freon levels checked before you leave. Trust me!
Once you know your vehicle is in great shape, time to shine it up. (If you are like me, when you get back home you will be exhausted and need it cleaned again). Not only does a clean vehicle look great, personalizing can add that final touch! Still not satisfied? Want more power? Get your engine revved up and hit the road in style!
Of course, there are lots of great things for “stay-cations” here Breckenridge. But, reality is we all travel for various reasons. Be safe when you do! Check out the list below of businesses that would love to help! – Carrie Holson, Executive Director
Roberts Tire & Auto (254) 559-5446
Big Country Muffler & Auto Repair (254) 246-1164
Breckenridge Auto & Engine Supply Inc. (254) 559-8241
Hooray for Breckenridge! Stephens County Crime Stoppers organization is up and running AND already producing results! Within 24 hours of launching, a tip was reported that lead to an arrest. How awesome is that?!
Like with many things in life, people often have a misconception about Crime Stopper organizations. We as a society, assume/speculate way too much. How many really know how Crime Stoppers works? How are tips made? How do we report tips? How do tips remain anonymous?
Don’t assume! Join community members today at 5:30 pm at the
National Theatre for a Kick-off meeting and get the facts. Then, be an active
supporter! This is a community based
program. All support stays in Stephens
County and will be used to stop crime right here!
For more information about the Kick-off meeting or to get answers to your questions, visit Stephens County TX Crime Stoppers on Facebook or the website at www.877500tips.com. Let’s all be CRIME STOPPERS!
Have you ever noticed how your mood effects your shopping? I know I enjoy shopping more when I am in a fun, upbeat environment. A little music, smiling faces….it makes a difference. As a business what do you do to help elevate customer moods? While the specific atmospheric elements you chose for your store can vary significantly from your competitors, the fundamentals remain the same. That is because it is about creating a pleasant shopping environment that encourages customers to stay in your store for longer and, while there, spend more.
I read an article by William J. Lynott, “5 Ways to Put Shoppers in a Buying Mood”. He had the following suggestions for appealing to the senses: “1. The Powerful Influence of Scent Eric Spangenberg, an environmental psychologist and the dean of Washington State University’s College of Business, was one of the pioneers in the effects of scent on the buying experience. According to his research, the right scent in a retail store can help to put customers in that all-important buying mood. Among the more obvious challenges of scent in a pet shop that offers pets for sale or adoption would be avoiding the unpleasant scents resulting from careless housekeeping. The scents of clean and healthy animals resulting from meticulous attention to cleanliness in cage areas sets an atmosphere that will help to put potential pet buyers in a receptive mood. Smell is one of our most powerful and influential senses. Research confirms that we are 100 times more likely to remember something we smell than something we see, hear or touch, so it’s logical to harness that power in helping to set customers in a buying mood.
2. Music Helps to Set the Mood We all know that some types of music help to set a romantic mood; savvy retailers know that music can also help to set a buying mood. A 1982 study by Milliman Inc. found that when background music was played in a supermarket, customers spent 34 percent longer in the store, with a corresponding increase in sales. But what kind of music? What music will influence shoppers in a pet store in a positive way? There’s no simple answer to that question, but there are some helpful guidelines. A 2000 study found that familiar popular music has a negative effect on shopping. It tends to distract shoppers, causing them to concentrate on the music instead of their shopping. According to the study, unfamiliar but pleasant music has a positive effect on shoppers. One British study found that classical background music increases the amount that shoppers are willing to spend. Tempo also has an effect. Slower tempo music causes people to move slower. Thus, retailers who want customers to spend more time in their stores should play slower, softer music in the background.
3. The Color of Your Store What are the predominate colors in your store? Is there an overall color that customers perceive when they cross your threshold? That’s an important question because scientific studies indicate that colors stimulate our nervous system and bring about changes in our overall state of mind. The effect of colors can be very different in different cultures. For example, in the U.S., white is a happy color, associated with weddings and a general feeling of innocence. However, in many Far Eastern and Middle Eastern cultures, white signifies death. In the U.S., certain combinations of colors are associated with holidays: red and green are mindful of Christmas, while black and orange are used to signify Halloween. When you decide on predominant colors for your store or specific displays, you might want to keep in mind the associations people often make with various colors in the U.S. Some examples: • White: clean, neutral, youth • and innocence • Red: danger, the heat of • passion, excitement • Black: high fashion, power • Yellow: happy, friendly • Purple: upscale, royal, dignified • Blue: relaxing, peaceful, loyal (true blue) Colors are also used to create brand images. Consider those ubiquitous UPS brown trucks used to signify trustworthiness and dependability. Most important in your store: Colors have meaning to customers. Make full use of colors to create the effect you want.
4. Watch Out for Dust in the Corner In retail, as in life, first impressions are lasting impressions. That’s why it’s so important for your store to greet customers with an overall impression of neatness and cleanliness. Major retail chains have long recognized that shoppers will always prefer a neater, cleaner store over an untidy, dirty one. That’s why they spend the time and money needed to clean and polish the floors and tidy up the displays before their stores open in the morning. An unclean impression can make people feel uneasy. When a shopper doesn’t feel comfortable, they will want to leave the store sooner and aren’t likely to make a purchase. In short, cleaner stores make better profits. The more time a prospect spends browsing in your store, the more likely that person will make a purchase. Depending on the size and complexity of your store’s layout, it might be in your best interest to rely on professional cleaning services. In any event, it’s important to do whatever is necessary to make sure that your store gives off a clean and tidy impression.
5. The Importance of a “Happy” Mood Every customer who enters your store brings a mood with them. It might be a “happy” mood based on something that happened earlier in the day, or it could be a decidedly unhappy mood brought about by an unpleasant experience. Either way, according to Vladas Griskevicius of the University of Minnesota, the customer’s mood will influence their buying behavior. Research has shown that positive feelings produce a sort of rose-colored glasses effect, causing products to appear more desirable. Conversely, negative feelings will have an undesirable effect on buying decisions. In short, customers who find themselves in a happy mood are more likely to make a purchase than those in an unhappy mood. It’s the retailer’s job, then, to help put customers in a happy mood, and the best opportunity to do that is in the greeting that each customer receives as they enter the store. Perhaps the most powerful tool available to the retailer is a warm smile and an engaging personality. Every employee should be trained to understand that moods tend to “rub off.” A positive, warm greeting to every person entering the store is one of the most powerful mood-influencing tools in the retailer’s toolbox.”
Stop and take a moment to evaluate the atmosphere at your business. Then, use these tips to improve the mood of your shoppers!
As Memorial Day approaches I want to express my appreciation to those who have fallen serving our country. I am so grateful for the sacrifices that have been made.
Memorial Weekend seems to kick off “lake season” and Hubbard Creek Lake is a great place to splash into summer! Fishing, boating, camping, swimming and fun in the sun can ALL be found.
Brian, the kids and I drove out to the lake yesterday evening. It was really windy, but it was so nice! We had a picnic, fished from the bank, goofed off and skipped rocks. (Okay, so maybe they skipped rocks and laughed at me trying, but it was still fun).LOL
Sometimes I think the unplanned, simple outings are more fun than the elaborate vacations we stress for months over planning. No cost, no hassle, just fun with the fam! AND… No kids complaining about a long drive! So often we forget about the things right here at home that can provide hours of entertainment, for the young and old.
As my dad would say, “the sheep were grazing” on the lake pretty bad yesterday, but despite it being so rough, we saw a boat out. It made me extremely nervous. Please remember as you enjoy the weekend to be safe and responsible. Don’t drink and drive OR operate watercraft. (Visit https://tpwd.texas.gov/fishboat/boat/safety/safety_tips/ for more safety tips)
Oh, and FYI ladies…If you need a last minute outfit, I have seen some really cute patriotic items around town this week! I hope everyone has a safe and happy weekend!
How many of you reading this love taking complaints? How
about criticism? Chances are, none of you do!
When you deal with, or work with the public, it is inevitable. Often, whether we want to admit it or not,
the complaints are even legit. How do
you handle complaints?
I have found being empathetic is a good start. I try to put myself in the other person’s
situation. This gives us perspective. I have also found not getting defensive
helps. When we get defensive it seems
like we aren’t hearing the other person. Take time to listen. Sometimes people just need to get a bad
experience off their chest and need to feel heard.
I have to be careful when addressing issues not to raise my
voice. PEOPLE!!!! I. AM. LOUD! I talk loud
in a normal voice. When I get
emotional (whether mad or not), I get louder.
This is something I have to work hard on. If I get emotional because my
feelings or hurt, or I am upset I hurt someone else’s feelings, I have to work
hard not raise my voice and come off as angry.
Know your strengths and
Be sure you get all the facts when dealing with complaints. Then, offer a solution. It’s okay to ask for suggestions. Sometimes it’s even helpful to ask the person
complaining how they would like you to handle the situation. When their solutions is far-fetched, be
graceful in offering a counter.
The customer will NOT always be right; but, we should treat the customer with respect. Social media is full of hilarious comical responses to complaints. Remember to find humor in your mistakes. Being able to laugh about issues with a customer will make you both feel better. Laughter is always good for the soul-even an angry one!
What an exciting weekend we had here in Breckenridge! I attended, (and helped host) my first Frontier Days….and I LOVED IT! Of course, you can’t please everyone, and there is always room for improvement, but overall, I was glad to see folks having a great time!
Although I’m not new to chambers and events, this is still my first year for this particular event. To be honest, that is a hard position to be in. There is a lot of pressure and worry of meeting the expectations of the community. However, as we dove into the planning, my nerves quickly began to settle. I saw how much support the community and our chamber members have for this event. This guys…having people to reach out and lend a hand… made my job WAY easier! Having Bo and Virgil who have been through a few years was invaluable. Volunteers and community leaders have stepped up over the past few month and THEY all are the reason this event is a success! Words could never reflect the appreciation I have for the community, volunteers, Bo and the Chamber Board of Directors!!! I also want to thank the City of Breckenridge and their employees (especially the Public Works Department who worked tirelessly all week setting up, worked all weekend, and continue working this week tearing down).
For everyone who was involved as a sponsor, vendor, volunteer, hosting an event, (or any capacity) I hope you know how much I personally appreciate you! Thank you all for making my first Frontier Days experience a great one! Like I said, there is always room for improvement, but we are making notes of things to work on, and looking forward to next year!
Stephens County Frontier Days and the City Centennial Celebration
are just around the corner! Friday May 3rd and Saturday May 4th
are lined up to be two full days of fun and entertainment. Although this is my first year to participate,
I can already feel the sense of community surrounding this event.
I understand in the past businesses have been encouraged to
decorate “western style” for the festivities.
While I have heard some like the idea and others do not, I want to
encourage you to put your best foot forward as you prepare for visitors. If for you that means dressing up and decorating;
or it simply means cleaning up around your business, keep in mind what it is
like to be a consumer in another community and the things you look for.
Dressing up and decorating create a unique, memorable environment.
I also encourage you to stay open as much as possible over the weekend. As a consumer I find it disappointing when I visit a new place only to find everything closed because it is the weekend. Give visitors an opportunity to stop and see what you have to offer!
Let’s show our visitors some West Texas hospitality and have fun doing it!
I saw a powerful story posted on Facebook last week and while some may have seen it, I wanted to share it again. It was a great reminder that we should be willing to work in the trenches if we expect members of our team to do so. In the post John Moore shares, “Two weeks ago I posted a job for my corporate executive assistant role (pays $90,000-$115,000). Well, while I was out visiting stores yesterday, they received a 473 box truck and had 3 people call in. Immediately, I help them unload the truck and I was on the floor putting up merchandise. When I visit stores, I don’t wear a suit. I dress like my team. My pants and shirt were dirty from lifting boxes and stocking but I was getting the job done. All of a sudden, my first candidate for my EA role walks in and asked for me. She heard me talking and started laughing. The cashier asked her what was funny? She said ‘OMG that guy (pointing at me) talks so country/funny!’ The candidate started small talking and then said ‘hey, are you having fun stocking those shelves?’ I said YEP! My cashier IMMEDIATELY put her face in her palm. The candidate asked me what do I do? I looked at her smiling and said—I’m a cashier. She said yea, you would NEVER SEE ME ON THE FLOOR doing that. My REAL cashier spoke up quickly, trying to SAVE HER, and said Lauren, meet John Moore, the President of Store Operations. Her face turned so red and she apologized. Needless to say, she literally just talked herself out of a $100,000 job. My point? Leaders, we are called to serve our people and teams regardless of our titles. Guess what? There will be times we get really dirty doing it as well! Also, don’t you ever think you are too HIGH to get LOW when necessary!” Can you imagine being that candidate? Being willing to help you team isn’t degrading; it is being humble. Always stay humble and kind.
It’s a busy week here at the chamber! I have to admit, I like
being busy. Being busy means we (the chamber) are working for our members!
Tomorrow we will have Coffee and Connections at 8am at TSTC. I encourage our members to attend. It’s usually short and sweet, but a great way to meet other members. Networking is such a vital tool in business today. Stop by, grab a cup of coffee and donut and utilize this opportunity to share what your company has going on.
We also will be welcoming two new chamber members this week
with Ribbon Cuttings. We will be at My
Nails and Spa Wednesday at noon; and Breckenridge Rentals on Thursday at 5.
We are also finalizing the schedule and activities for Frontier Days. We can use some help! We need volunteers, sponsors and vendors! We encourage students who need community service hours for college applications to call us. Showing community involvement looks good on resumes, and we have lots of ways students can serve. I love doing things to help our youth! Frontier Days is also a great opportunity for youth organizations to set up vendor booths for fundraising as well. Having a presence at community events and people being able to see the youth working increases support. Feel free to call Bo or myself for scheduling or vendor information.
Also, I want to thank everyone who participated in Spring Fling! It was a lot of fun and great exposure for our businesses. Be sure to remember all the spring items advertised when you start those spring projects! Have a great week!
This weekend was so nice! It finally felt like SPRING! My hubby worked on our garden area and I am ready to plant some veggies! I have a place prepped to add some rose bushes, and even thought of some ideas for yard art.
I love working outside, especially with Brian! He’s always making me laugh; plus he can do
the heavy lifting lol! It never fails though, I start one project, and then I
start thinking of others. It’s a wonder
he will even come outside when I’m out there! I start naming things to do and
he says, “We don’t have the stuff for that.” For me, that’s not a problem. I know stores in Breckenridge that can fix
that! I’m like… “I’ll be right back!” Soil! Plants! Décor! Equipment! You can even rent a tiller!
We were able to get so much done in only a few hours. Stop putting off those home improvement projects! There’s no time like the present to plant those gorgeous flower beds you have always wanted, and to set out those beautiful accent pieces you’ve been wanting to buy.
Be sure to come out this Thursday from 1-7 for lots of great deals during the Spring-Fling shopping event! Get those home items, and pamper yourself with spring bling for yourself as well! Visit the Spring-Fling Event on our Facebook page for more details!